The augmented reality campaign using Aurasma technology. This consisted of several parts: iPhone-shaped brochure attached to the cover of Scratch Magazine (nail industry media in UK), VitaGel brochure with trigger image on the front cover that started augmented reality, and instructional video on VitaGel that started playing as soon as the user pointed their iPhone onto trigger image.
The iPhone-shaped brochure opens up to reveal augmented reality instructions.
The instructional iPhone-shaped brochure was attached to the cover of Scratch Magazine.
Trigger image transition video – this launched as soon as the user pointed their iPhone to the trigger image and this "image becomes alive".
VitaGel instructional video that starts after trigger image transition automatically in landscape view.
